I didn't have expectations for "Sunshine", one of my most awaited movies of the summer, to break any box office records this past weekend. But holy Moses on a pogo stick, I never expected it to do this awful!
Obviously "The Simpsons Movie" was guaranteed to take up a chunk of the box office total, and I'm happy it did so well (while being simultaneously happy that "I Know Who Killed Me" bombed so terribly). But what the fuck? "Sunshine" didn't even make the top ten?!
What is wrong with people??
Or better yet, WHAT IS WRONG WITH FOX?????
Note: You can tell I mean business because I used caps and multiple question marks. I'm fucking hardcore like that.
After a pathetic 10 theater limited opening, and the proceeding (equally pathetic) 400 theater wide release, it seemed the incredibly talented Danny Boyle was getting shunned once again in the U.S. "That's ok," I thought. "After the success of '28 Days Later', he's sure to find an audience. Plus, the film had a
kickass trailer, filled with stunning visuals like these..."
C'mon now. That's fucking beautiful. What else do people need? A good story? Yeah, you do?
Read it and weep!
Fifty years from now, the sun is dying, and mankind is dying with it. Our last hope: a spaceship and a crew of eight men and women. They carry a device which will breathe new life into the star. But deep into their voyage, out of radio contact with Earth, their mission is starting to unravel.Reigniting the goddamn sun. Doesn't get much cooler than that. What, that doesn't satisfy you? You want good actors too?
Baam! You got 'em!
Aside from Cillian Murphy and Chris Evans, you may not be entirely familiar with these actors' work, but I can guarantee you've seen them before (even if you can't pinpoint exactly where). Rest assured, they're very talented.
Not enough for you?
Here. Have some more screenshots.
If you want to be even more impressed, go see the movie. It's one of the best sci-fi flicks since 2001, and has some of the most breathtaking visuals I've ever seen put on film. It's also got about half a dozen thrilling action sequences, so prepare to have your ass kicked all over the theater (in the best way possible).
But whatever you do, DO NOT check out the latest disaster of Fox's marketing campaign. If you've already seen the film, feel free to grimace in disgust at the official "Sunshine" site to see what I'm talking about...
http://www.foxsearchlight.com/sunshine/ (Scroll down a little and look to the left.)I can't quite explain what I'm so pissed about without spoiling the film, but I guess if you've seen a TV spot or online ad of it recently, you've probably already had the film spoiled for you anyway.
Because apparently, Fox's ingenious scheme behind the movie is to reveal exactly what happens to the characters. That's right, they've actually turned spoiling a film into the marketing for it as well. Harry Potter haters would be proud.
In fact, maybe Warner Bros. will follow suit when releasing The Half-Blood Prince, tagging each trailer with "_____ kills __________!" in huge white text (except replacing the blanks with the actual names, obviously - I think you all know who I'm talking about). That'll teach those fucking moviegoers for paying up their hard-earned cash! The pricks!
So if you were an unfortunate victim of the spoiler-y tactics of Fox's shitty advertising team, I apologize on behalf of them. Don't let it sway you from watching the movie though. Even if you know what happens, the quality of the film is still high enough to overcome whatever those masterminds over at Fox are willing to throw at you.
Well, what are you waiting for? Click
HERE to find movie showtimes for "Sunshine" near you!
P.S. Nobody paid me to promote this film. It's just really fucking good.
Labels: Movie Rants
